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Estimate how many followers are real vs. fake using engagement benchmarks.
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We compare your account's engagement rate against the average benchmark for your platform and follower tier. Accounts with engagement far below the benchmark likely have a higher proportion of inactive or fake followers.
It varies by platform: Instagram averages 1-3%, TikTok can reach 5-9%, X (Twitter) is typically 0.5-1%, and YouTube varies by video type. Larger accounts generally have lower rates.
No - this is an estimate based on publicly available benchmarks. Low engagement can also result from posting about niche topics or recent growth. Use it as a guide, not a definitive answer.
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