Built for Instagram publishing

Stay consistent on Instagram without the daily grind.

Schedule Instagram feed posts, Reels, and carousels. Draft captions with AI, review the queue, and monitor comments or DMs from one workspace.

Octopost - Create Post
Posting to: Instagram Reel ✦ AI draft
Format Reel video
Account @goldenstudio
Golden hour hits different this time of year 🌅

The whole [collection name] is back in stock - link in bio for a limited time. #goldenhour #lifestyle
2B+ monthly active users
500M+ daily Story viewers
22% more engagement from Reels
INSTAGRAM SCHEDULING

Instagram planning without the daily scramble.

Plan feed posts, Reels, and carousels, then keep publishing, analytics, and inbox monitoring connected.

Feed, Reels & carousels

Schedule Instagram image posts, video/Reel posts, and multi-media carousels from the same composer.

AI caption support

Generate caption variations, add CTAs, or add hashtags on request before you schedule the post.

Visual content calendar

Drag and drop posts across days to plan your grid visually. See your full Instagram schedule at a glance and fill gaps fast.

Instagram analytics

Track account growth, post performance, Reel metrics, and Story analytics where Instagram provides data.

Comment & DM monitoring

Collect supported Instagram comments and DMs in the inbox, then open the platform thread to respond.

Cross-platform drafts

Reuse the same creative across selected networks while keeping each platform caption editable.

✦ OCTOPOST AI

Turn a topic or product note into Instagram-ready drafts.

Octopost AI helps with first drafts and refinements. Use it to shape a caption, then review and edit before it enters the calendar.

  • Generate 3 caption variations for a selected platform context
  • Use brand instructions and writing style settings from your workspace
  • Shorten, expand, add CTA, add emojis, or add hashtags
  • Keep every AI draft editable before scheduling
Try AI for free
AI AI Content Generator Instagram
Write an Instagram caption for a new product launch - aspirational, 2 short paragraphs, 15 hashtags
3 editable variations
Variation 1 Variation 2 Variation 3
Some launches are worth slowing down for. ✨

Meet [Product Name], designed for the everyday moments you want to feel a little more intentional.

#newlaunch #productdesign #lifestyle

Up and running in 3 steps

Connect Instagram and start publishing in minutes - not hours.

1

Connect your Instagram account

Link your Business or Creator account through OAuth. Octopost handles permissions - no passwords shared.

2

Draft captions and add media

Create a post manually or use AI to generate caption options, then add images or video.

3

Review and schedule

Customize the Instagram version, choose a time, and track publish status from the calendar.

Questions about Instagram scheduling

Need more help? Reach out to our team.

Yes. Octopost supports scheduling video posts as Instagram Reels through the connected Instagram publishing API.

Story publishing is not currently positioned as a supported Instagram scheduling workflow. Use Octopost for feed posts, Reels, and carousels.

Instagram publishing and analytics depend on the permissions available to your connected account. Business or Creator accounts provide the most complete API access.

Yes. Octopost supports Instagram carousels by creating media containers for multiple images or videos before publishing.

Use Octopost analytics and performance patterns while planning. Timing decisions should be based on your account data and campaign context, not a generic rule.

The inbox is built for monitoring and handoff. Octopost collects supported comments and DMs, then links you back to the original Instagram thread when you need to respond.

Start publishing to Instagram today

Connect your Instagram account, build a post, and schedule it from one Octopost workspace.