Product features
Everything your social workflow needs in one workspace.
Create posts, plan campaigns, collaborate with your team, publish across channels, and learn from analytics without stitching together separate tools.
Core workflow
From first draft to next decision
Each feature area has its own detailed page, but the product is designed as one connected publishing workflow.
Publishing
Plan, schedule, and publish from one calendar
Build posts once, adapt captions per platform, queue them by time zone, and monitor publish status without switching tools.
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Analytics
Read performance across channels
Track account growth, post results, engagement, reach, and best-time signals so the next calendar is easier to plan.
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AI assistant
Move from idea to editable draft faster
Generate captions, rewrite for different tones, build hashtag ideas, and turn one brief into platform-ready variants.
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Collaboration
Keep reviews and approvals close to the post
Invite clients or teammates, manage roles, request approvals, and keep comments attached to the content being reviewed.
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Unified inbox
Reply to social conversations in one place
Bring comments, mentions, and supported messages into a shared inbox so teams can triage faster and avoid missed replies.
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Connected channels
Manage every major social account from the same place.
Octopost supports publishing workflows across Instagram, TikTok, LinkedIn, Facebook, X, YouTube, Pinterest, and Threads, with platform-aware options where APIs allow them.
Start with the workflow you need today.
Use the free plan to connect accounts, schedule posts, and test AI-assisted creation. Upgrade when your team needs more scale, approvals, analytics, inbox, or API access.