Engagement Rate Calculator

Engagement Rate = (Likes + Comments + Shares) ÷ Followers × 100. Some formulas use reach or impressions instead of followers - this tool uses followers as it's the most commonly used definition.

A rate of 1-3% is considered average, 3-6% is good, and above 6% is excellent for Instagram. Rates naturally decline as follower count grows.

Brands use engagement rate to evaluate influencer partnerships. Algorithms reward high-engagement content with more organic reach. A high ER means your audience is genuinely connected to your content.