See what is working
across every account.
Track the metrics that matter for each platform, compare performance with the previous period, and find the posts driving real engagement.
Use data to guide
your posting rhythm.
Review engagement, reach, impressions, video views, and follower changes by account. Use those patterns to decide which formats and posting windows deserve more attention.
See whether the trend
is improving.
Choose a reporting range and compare it with the previous period. Track engagement rate, reach, follower growth, and other signals that show whether your content changes are helping.
Post-level data
Reach, impressions, and engagement for every post you've published.
Cross-platform view
All 8 platforms in one unified dashboard. No more spreadsheets.
Audience demographics
Age, location, and gender of the people following you across platforms.
Follower growth
Track net new followers daily. Tie growth spikes back to specific posts.
Analytics questions
Need more help? Reach out to our team.
Analytics are available for all 8 connected platforms: Instagram, Facebook, TikTok, LinkedIn, X (Twitter), YouTube, Pinterest, and Threads. Each platform exposes different metrics through its API - Octopost surfaces what's available and displays them consistently.
Octopost begins syncing data when you connect your accounts. Historical data availability depends on each platform's API - typically 30 to 90 days of prior post performance is imported on initial connection. Going forward, all data is stored and queryable indefinitely.
Octopost shows performance trends and a planning overlay for common platform posting windows. For timing decisions, use your account analytics, top posts, and previous-period comparison together instead of relying on a generic rule.
Yes. Select a reporting range such as 7, 30, 90 days, or a custom range, and Octopost compares it with the previous equivalent period where data is available.
Review performance before planning the next batch.
Connect your accounts and track the metrics behind your publishing decisions.