Draft captions that follow
your brand rules.

Give Octopost a topic or URL, choose a structure, and generate caption variations you can edit, refine, and add to your post composer.

Try AI free See plans →

Create new post

We just hit 10,000 customers this month! It's been an incredible journey building this with our team. None of this would've been possible without our amazing community - every piece of feedback, every conversation, every vote of confidence kept us going. Truly, thank you. #Milestone #Grateful #Growth

AI Assistant

Topic / URL:

Launch post for the new team plan

3 variations · LinkedIn

Managing social content with a team gets messy fast. Octopost keeps drafts, approvals, and scheduling in one workspace, so every post has context before it goes live. #SocialMediaWorkflow

✦ Regenerate ↕ Shorten ↔ Expand 🎯 Add CTA # Hashtags

Brand context

Give AI clearer rules
before it writes.

Add your website and brand instructions so Octopost can follow your tone, audience, and messaging. You still review every draft before it goes into the calendar.

AI Assistant · Brand setup

yoursite.com ✓ Analyzed

Tone detected

Professional Approachable Concise

Generated · Instagram

Managing 6 accounts shouldn't feel like a second job. We built Octopost so you can schedule everything from one place - and actually have time to create. 🚀 #SocialMediaManager #ContentCreator

↕ Shorten 🎯 Add CTA # Hashtags ↔ Expand

Platform-ready

One topic.
Platform-aware drafts.

Different networks need different limits and tone. Generate variations for the selected platform context, then shorten, expand, add a CTA, or add hashtags before using the copy.

Managing 6 accounts shouldn't feel like a second job. We built Octopost so you can schedule everything from one place - and actually have time to create. 🚀

#SocialMediaManager #ContentCreator #ScheduleSmarter

158 / 2,200 chars

Brand voice context

Use your website, brand instructions, and writing style settings to guide drafts.

Platform adaptation

Draft within platform character limits and add network-specific instructions.

Caption generation

Full, ready-to-post captions in seconds - edit, schedule, or regenerate.

Hashtag support

Ask AI to add relevant hashtags or refine an existing caption before scheduling.

How does Octopost learn my brand voice?

You provide your website URL or write brand instructions in your workspace settings. Octopost summarizes that context and uses it, along with your writing style and platform instructions, when generating captions.

Which platforms can AI generate captions for?

AI can draft copy for all 8 supported platforms: Instagram, Facebook, TikTok, LinkedIn, X (Twitter), YouTube, Pinterest, and Threads. The composer uses the selected platform context so you can adapt the draft before scheduling.

Can I edit AI-generated captions before scheduling?

Yes - always. Generated captions appear in the post composer where you can edit them freely before scheduling. You can also regenerate with a different prompt, adjust the tone, or use the output as a starting point and rewrite from there. You always stay in control.

Is the AI assistant included on all plans?

AI caption generation is available on all plans with a monthly credit allowance. The free plan includes a limited number of AI generations per month; paid plans include more credits and higher limits. See the pricing page for credit limits per plan.

Turn a topic into a usable first draft.

Set your brand context, generate variations, and keep the final edit in your hands.

Try AI free View pricing

Draft captions that followyour brand rules.

Give AI clearer rulesbefore it writes.

One topic.Platform-aware drafts.